Caroline Huo shared her secrets to success and views on the industry.
Caroline Huo shared her secrets to success and views on the industry alongside Seth Levin in this Fall 2021 issue of Keller Williams Luxury magazine.
East Coast Success Story
Five years ago, Seth Levin joined Keller Williams with his team, The LevinKong Team, after nearly a decade and a half at another top Manhattan real estate firm.
Building Relationships
“It’s about establishing relationships with the right people, rather than trying to connect with everybody.”
Loving New York
It never hurts for a real estate agent to be emotionally invested in his or her territory.
Follow Data
Constantly converting data into productive client contacts. Investigating and coming up with ideas to pitch to clients, which represent a genuine, purposeful reason to call clients.
Business Begets Business
“You have to treat every client like gold — they should all receive the same luxury treatment — and you should understand their motivations and ambitions.”
West Coast Success Story
Caroline, founder of The Caroline K. Huo Group, specializes in the San Francisco Bay Area’s Mid-Peninsula territory. From Burlingame down to Atherton, as well as the northern Silicon Valley communities of Menlo Park and Palo Alto.
Overcoming Challenges
Noting the business can be challenging for women with children. Many women burn out, leaving the industry just when they are entering the prime of their careers, unsure how to juggle family obligations and demanding clients. Caroline learned that you must find leverage. She suggested that partners have to be supportive because real estate world is crazy and all-consuming.
Building a Team
Every position requires a different skillset, but all team members need to be smart and driven, must have a sense of anticipatory service — knowing what the clients need before they even ask — and should be fearless. Above all, I insist on integrity.
Perpetual Audition
Agent’s work is never completed, “Just because you’ve completed a transaction doesn’t mean you’ve earned the next one…. You’re constantly interviewing or auditioning to stay in their world.” Maintain long-term relationships with clients, keeping track of their milestone events in their lives.
Colleagues Matter
We have to work together in the industry to elevate one another. “By building relationships with other agents, they become more than just colleagues, but friends as well.”
